Our Mission

We’re a social enterprise on a mission to connect, empower and uplift people through the joy of SKETCH!

Through our social sketching events, wellbeing projects and online community, Sketch Appeal helps to connect people with their creativity, and with each other - providing them with inspiration, encouragement and permission to PLAY! We believe that EVERYONE CAN DRAW and enjoy the mood-boosting, mental health benefits of doing it more. We’re not here to help you master techniques or get “good at art”: our aim is simply to fire up your creativity and confidence - and to set your inner Artist/child free!

Our vision

We’re here to make an impact and drive cultural change in the way drawing is perceived, accessed and experienced. We’re working towards a future where there is a Social Sketchclub in every London borough - a future where coloured pencils are available on prescription, and where drawing is a mainstream form of mindfulness embraced in our social, personal and everyday lives.

A bold vision? Perhaps. But that’s how much we believe in the therapeutic and social powers of drawing that our work helps to activate. We believe and we know that getting regular ‘sketchercise’ is just as important to our mental health and wellbeing as physical exercise is, and we’re here to prove it!

Celebrating #womenwithpencils

We’re passionate about uniting, encouraging and empowering women to draw more. We do this through Sketchy Bitches, our podcast, magazine and social channels, where we profile and champion the work of female sketchers, artists, illustrators and creative practitioners from all over the world.

Building Communities & Connections

Drawing helps us to connect, with the self and with others. Through our events and social media, we proactively ignite social connections and nurture the creative community. We also deliver Team Sketchups designed to strengthen communication, build empathy, ignite creative-thinking and boost wellbeing in the workplace and beyond.

Igniting everyday creativity

Promoting everyday creativity is at the heart of everything we do.  Carry a sketchbook, doodle at work, draw to unwind before bedtime, go to social sketching events…: whatever you can manage, just get some SKETCHERCISE!  Develop a regular sketch habit and we guarantee you will get better at LIFE!

Boosting Mental Health & Resilience

Sketch Appeal was born out of a personal mental health crisis and story that is testimony to the way everyday creativity can transform lives. We believe drawing is one of the most accessible forms of mindfulness out there and a fantastic tool for self-care and stress management: one that stands to play a powerful role in boosting the world’s mental health.